Good Design Always Drives Conversions

Deliverables:

Branding

WEb design

webflow development

Glyphic approached us with a challenge: their outdated website failed to represent their brand, lacked usability, and didn’t drive conversions.

As a company targeting VP-level executives, CEOs, and decision-makers aged 40-50, they needed a website that balanced modern design with simplicity and functionality.

We delivered a complete transformation — from kickoff to development — resulting in a website that not only looks incredible but is built to empower Glyphic’s marketing team to maintain and evolve it with ease.

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They worked closely with us to help understand our specific users and needs. They provided loom videos throughout the process to keep us in the loop, and Luca was always happy to jump on a call. They were amazing at taking on feedback and taking on our request to come up with a visually stunning website.

Overall, they a delivered a significantly improved website that more effectively communicates Glyphic's brand and offerings. Their collaborative approach and willingness to refine designs based on feedback resulted in a final product that aligned well with Glyphic's goals.

Man with beard and mustache wearing a light-colored shirt and gray jacket sitting indoors at a restaurant with colorful decorations in the background.

Chatura Fernando

Product @ GlyphicAI

13 employees

Company size

AI Sales Copilot

Industry

London, United Kingdom

Location

Branding, Design & Webflow

Services

Before & After

Old Website:

Poor usability, with no clear message or alignment to the brand.
Outdated design that didn’t resonate with their target audience.
Inefficient structure, making updates cumbersome and time-consuming.

New Website:

Modern, Conversion-Focused Design: Engaging layouts with tailored messaging that communicates Glyphic’s value instantly.
Intuitive Navigation: Improved user flow to guide visitors seamlessly through the site.
Built for Growth: Fully customizable and scalable, enabling Glyphic’s team to add content and adapt the site with ease.

Comparison of two sales AI tool webpages labeled BEFORE and AFTER, showing a simple light design on the left and a complex dark-themed interface with circular analytics visualization on the right.

MacBook Air laptop displaying a webpage titled 'The information your team needs, where they can see it' on a wooden cabinet with a beige shadowed background.

Smartphone leaning against a beige textured wall on a wooden surface, displaying a webpage titled 'AI copilot built to drive your sales team' with a 'Book a demo' button.

Smartphone displaying a sales team CRM app screen on an olive green textured cushion.

Two laptops with screens and keyboards melting and flowing over a white table, displaying AI sales team software webpages.

Custom Lottie animations

We design custom UI assets and graphics on Figma to better showcase Glyphic's products, animating them as Lotties. This approach draws user attention without distracting from the core goal of the website - effectively showcasing the product.

4 more spots left for q4

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